Play, Live, Work, Enjoy.

Initially, Microsoft’s newest product Vista was projected to take-off and become a success, similar to that of its predecessors. So when Vista‘s sales and ratings came back as being unfavorable Microsoft was blindsided. Vista sent PC users into a tailspin. Containing a slew of undesirable features, Vista is thought to be so bad that many users are boycotting the program.

Rather than fix the program’s issues, Microsoft is spending an obscene amount of money on a new ad campaign in an effort to resurrect interest and increase sales. The new campaign is called the Mojave Experiment.

The Mojave Experiment depicts PC users who appear to be favorable towards Vista, without knowing that they are actually working with the operating system. The users are told that they are not working with the original Vista, but instead are using a new and improved version called Mojave. They are then shown some of the ‘features’ of Vista and their reactions are recorded on 22 hidden cameras. The main purpose of the campaign is to show that many of Vista’s criticism are unfounded.

I’d be curious to know what ‘features’ are being shown to these users and if they are simply being guided through a crème de le crème tour of the operating system, that the average computer user would not know how to use if Bill Gates himself sat down next to him and gave play by play instructions.

What are your views on Vista? In my opinion the operating system, and this ad campaign are a little too risky for my liking. I think I’ll stick to XP for the time being.